Personal Overview
Personal is the second-largest mobile operator in Argentina and is affiliated with Telecom Argentina S.A. The Personal brand was launched in 1995 and is one of Argentina's leading mobile communication service providers, offering wireless voice, data, and internet services. By the end of 2024, Personal had approximately 21.6 million mobile users, accounting for about 33% of the Argentine mobile market, second only to Claro (around 40%) and ahead of Movistar (around 28%).
Personal is part of Telecom Argentina S.A. For IoT it uses the group's fixed and mobile networks to offer M2M connectivity, dedicated APNs, fixed IPs, and combined broadband and mobile plans, in finance, retail, logistics, and agriculture.
Personal and Telecom Argentina facts
- Founded: Personal brand launched in 1995
- Headquarters: Buenos Aires, Argentina
- Mobile users: about 21.6 million (end of 2024)
- Market share: about 33% (second in the Argentine mobile market)
- Cable TV: about 3.2 million (2024)
- Broadband users: about 4 million
- FY2024: about 620,000 net mobile connections added
- Radio access: 4G LTE, 5G NR, NB-IoT, LTE-M
- Q4 2024: service revenue up 2.6% year on year, the first quarter in which growth exceeded inflation
History and milestones
Personal was launched in 1995 and is one of Argentina's leading mobile brands. In 2021, Personal integrated the Fibertel and Cablevisión brands under Telecom Argentina, unifying broadband and mobile internet services under the Personal brand to provide converged communication services. Telecom Argentina is a major integrated telecom operator in Argentina, with a presence in fixed-line, mobile, broadband, and pay TV sectors.
In FY2024, Telecom Argentina added about 620,000 mobile connections and about 61,000 cable-TV connections, while broadband fell slightly. Q4 2024 service revenue rose 2.6% year on year. It was the first quarter that year in which revenue growth beat inflation, a sign the business had steadied.
Core technical capabilities
Second in the market
About 33% of Argentina's mobile market, behind Claro
Combined services
Mobile, fixed, broadband, and TV, including combined enterprise plans
Enterprise network
Dedicated APN, fixed IP, and M2M plans
4G and 5G
Nationwide 4G, with 5G in major cities
Network standards and coverage
| Technology | Coverage | Uses | Status |
|---|---|---|---|
| 4G LTE | Nationwide in Argentina | Primary IoT connectivity | Main network |
| 5G NR | Major cities | High-speed mobile and industrial 5G | Being built quickly |
| NB-IoT / LTE-M | Some areas | Low-power IoT | Deployment still expanding |
Industry Solutions
Finance and retail
- POS connectivity
- Remote ATM monitoring
- Branch networks
Agriculture
- Field sensors
- GPS tracking of farm machinery
- Cold chain for produce
Logistics
- Fleet management
- Cargo tracking
- Cold-chain monitoring
Energy and mining
- Oilfield equipment monitoring
- Mine-site communications
- Energy metering
Competitive advantages
- Second in the market: About 33% of Argentina's mobile market, with a steady user base
- Combined networks: Mobile, fixed, broadband, and TV as one enterprise service
- Local operator: An Argentine operator with local service
- 2024 results: Revenue growth above inflation, and a steadier business
- Enterprise: B2B IoT solutions