Overview of Telecom Argentina
Telecom Argentina S.A. is the main integrated telecommunications operator in Argentina, operating comprehensively in fixed-line telephony, mobile communications, broadband internet, and pay television. The company's mobile brand is Personal, which is the second largest mobile operator in Argentina (with about 33% market share). Fibertel and Cablevisión were integrated into the Personal brand in 2021, providing bundled mobile, broadband, and television services. By the end of 2024, Telecom Argentina has approximately 21.6 million mobile users, about 4 million broadband users, and about 3.2 million cable TV users.
In the field of the Internet of Things, Telecom Argentina leverages its converged network capabilities to provide IoT services for enterprises, including M2M connectivity, private APN, fixed IP, and enterprise leased lines, covering industries such as finance, retail, logistics, agriculture, and energy.
Basic Information of Telecom Argentina
- Establishment Time: 1990 (Privatization of Argentina Telecom)
- Headquarters: Buenos Aires, Argentina
- Mobile Users: Approximately 21.6 million (Personal brand, end of 2024)
- Broadband users: About 4 million
- Cable TV: approximately 3.2 million
- Market share: Mobile about 33% (second in Argentina)
- Business scope: Fixed network, mobile, broadband, pay TV
- Network Standards: 4G LTE, 5G NR, NB-IoT, LTE-M
- 2024 FY: Mobile net increase about 620,000, cable TV net increase about 61,000
Development History and Milestones
Telecom Argentina was established in 1990 during the privatization of Argentina Telecom and is one of the first private telecommunications operators in Argentina. The company initially focused on fixed-line telephone operations, later expanding into mobile, broadband, pay TV, and other sectors through acquisitions and expansion. The Personal mobile brand was launched in 1995 and gradually became one of Argentina's leading mobile operators. In 2021, Fibertel and Cablevisión were integrated into the Personal brand, achieving a unified brand and converged services across mobile, broadband, and TV.
In fiscal year 2024, Telecom Argentina saw a net increase of approximately 620,000 mobile connections, a net increase of about 61,000 cable TV subscriptions, and a slight decline in broadband. In the fourth quarter of 2024, service revenue grew by 2.6% year-on-year, marking the first quarter of the year with revenue growth exceeding inflation.
Core Technical Capabilities
Full-service operations
Integrated fixed-line, mobile, broadband, and TV services, one-stop service for enterprises
Personal brand
Argentina's second-largest mobile brand, with about 21.6 million users
Enterprise Private Network
Dedicated APN, fixed IP, MPLS, enterprise dedicated lines
4G/5G network
4G nationwide coverage, 5G deployed in major cities
Network standards and coverage
| Technical Standard | Coverage Situation | Use Cases | Development Status |
|---|---|---|---|
| 4G LTE | Nationwide in Argentina | Mainstream IoT Connection | Main Network |
| 5G NR | Major cities | High-speed mobility, industrial 5G | Rapid construction |
| Fixed broadband | Major cities and suburbs | Enterprise dedicated lines, fixed IoT | Continuous expansion |
Industry Solutions
Financial Retail
- POS terminal connection
- ATM remote monitoring
- Branch network
Agriculture
- Farmland sensors
- Agricultural machinery GPS tracking
- Agricultural Product Cold Chain
Logistics and Transportation
- Fleet Management
- Cargo tracking
- Cold Chain Monitoring
Energy and Mining
- Oilfield Equipment Monitoring
- Mining Area Communication
- Energy measurement
Competitive Advantages
- Full business capabilities: Fixed network + mobile + broadband + TV, enterprise convergence data plan
- Second in the market: Personal brand holds about 33% mobile share, user base stable
- Local Deep Cultivation: Argentine local operator, strong localized service capability
- Performance Improvement: Revenue growth in 2024 exceeds inflation, business stabilizing
- Enterprise Services: Enhance B2B IoT and dedicated line solutions