Definition
Reseller (Channel Partner/Distributor) is the intermediary layer connecting the platform and end customers, selling SIM cards, eSIMs, data packages, and value-added services through Multi-Tier Channel sales. In the International IoT Cloud Platform (ICMP), Resellers cooperate with Commission and Partner Portal to support channel expansion, regional coverage, and scalable sales, playing an important role in the cross-border connectivity management ecosystem.
Working Principle
Resellers obtain resources such as SIM cards and data packages from the platform and sell them to downstream customers under their own brand or as white-label products. The platform provides Resellers with an independent ordering, usage query, and customer management interface through the Partner Portal, supporting multi-level channels (primary Resellers can develop secondary Resellers). The Commission mechanism rewards Resellers based on sales performance or usage to incentivize channel expansion. The platform needs to manage Resellers' Quota, credit limits, and Rate Card discounts, supporting Unified Invoice and settlements.
Use Cases
Typical scenarios include: Regional Expansion—The platform quickly enters new markets through local resellers, leveraging their customer relationships and localization capabilities; Industry Vertical—System integrators in areas such as fleet management and industrial IoT act as resellers, packaging connectivity capabilities into overall solutions; Bulk Distribution—Resellers purchase in bulk and distribute to SMEs and retail customers, with the platform offering price discounts through Volume Discount and Tiered Pricing; White-label and Customization—Resellers use their own brands, while the platform provides RESTful API and SDK to support their system integration.
Practice in ICMP
SimtoLink ICMP supports a complete Reseller system: Resellers can register, order resources, and manage downstream customers through the Partner Portal. The platform provides independent Global Dashboard views and Usage Analytics. It supports Multi-Tier Channel multi-level channels, and Commission rules that can be configured based on usage, orders, or levels. Resellers can integrate ICMP capabilities into their own systems through RESTful API and SDK, achieving automated ordering and customer management. Combined with Payment Gateway, it supports flexible settlement methods for resellers, such as prepayment and monthly billing.